Today, in our very first Video Blog series, we interview Ms. Yvonne Pang , co-founder of Doko.com and of another upcoming (and very promising) on-line token service called iPinguo aimed at bridging the gap between the increasing number of Apple users in China with affiliated on-line and physical stores via a "coupon / voucher " system.

Founded 2006 in Tokyo, Doko.com is a Swiss owned Internet marketing agency specialized in strategic planning, execution and ongoing optimization.

So far, Doko.com has helped a wide range of high-end clients across Asia, America and Europe to establish an online brand awareness and acquire customers.

Doko.com is committed to pushing technology and new features to the limits so that our clients can follow their aspirations.

Together with Ms. Pang, among various entrepreneurship related topics, we also address both the challenges and the difficulties of launching such a token service in mainland China especially in regards to the governmental regulations at work when it comes to developing an on-line service whose targeting audience is everything except small. 

Guoquan | gwotʃuæn | which stands for "coupon" or "voucher" in Mandarin Chinese is what connects the Apple user to its local retailer. Together with the iPinguo App (almost operational at that stage but still in its Beta version),  the user will simply follow the "Guoquan" to its closest local affiliated store during the redemption period. From there, the user will show the Guoquan to the store staff and ask for the 4-digit redemption code. The last step is rather simple, the user will simply have to tap the big blue "Redeem Guoquan" button, and enter the sent code in order to receive the offer.

iPinguo seems to be operating with the latest geo-localization technologies (though we are here dealing with Apple maps rather than Google Maps :) as the location service finds available "Guoquan" nearby matching the user's taste and style. Guoquan search results are based on the user's footprints "tracked" on iPinguo rather than on the "paid placements".

The video blog link can be accessed here 

* Forgive us for the rather sloppy (or shall we rather say "almost inexistent") video editing work, things will get better within the next episodes, hopefully !

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